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Agentic Commerce.
Live at the festival.

eventbro, Mastercard, Deutsche Bank, TOMRA and Fairground Festival show how an AI agent orders and pays for the round at the bar. You say what you want. The agent does the rest. You approve it with your passkey.

What is
Agentic Commerce?

In agentic commerce, an AI agent shops on the guest’s behalf. Instead of tapping through a menu, the guest simply types: “Two pale ales and a water.” The agent reads the bar’s live menu, builds the order and prepares the payment.

Nothing is charged until the guest explicitly approves: by passkey, meaning Face ID or fingerprint, using a saved Mastercard. Prices, deposits and status always come straight from the bar. The agent never makes up numbers and never triggers a payment on its own.

At a festival that means one hand on the phone, the other on a drink, bad light and a shaky network. That is exactly what we built the showcase for.

How it works
in four steps.

The guest scans the QR code at the bar and tells the agent their order. No menu hunting.

The agent reads the live menu, puts the order together and shows the total including the cup deposit, priced by the bar itself. If something is sold out it suggests a swap, and you can undo it with one tap.

Tap “Confirm & pay”, then Face ID or fingerprint, and the saved Mastercard is charged, processed by Deutsche Bank. Guests set their own per-order limit. No approval, no payment.

The guest is notified when the order is ready and collects it via QR code. The reusable cup goes back into a TOMRA machine and the deposit is refunded instantly.

The partners
behind the showcase.

One showcase, one customer journey: from the first word to the returned cup.

eventbro

Ordering and agent platform: live menu, order, pickup and the connection between the AI agent and the bar.

Mastercard

Secure agentic payments: the agent pays with the saved card, approved by the cardholder’s passkey.

Deutsche Bank

Payment service provider (PSP): Deutsche Bank processes every payment the agent triggers, from authorisation to settlement with the bar. Secure, regulated, real time.

TOMRA

Reuse instead of waste: TOMRA Reuse return machines close the loop and refund the cup deposit on the spot.

FAIRGROUND FESTIVAL

Europe’s biggest indoor festival in Hanover: the stage where agentic commerce meets real guests.

Continental Payment

eventbro’s payment partner: connects payment methods seamlessly to the eventbro platform.

Why it matters
for organisers.

  • Shorter queues: the order is ready before the guest reaches the counter.

  • More revenue per guest: reordering is one sentence, not another queue.

  • No new hardware: the agent runs on the guest’s phone, built on eventbro.

  • Sustainable by design: reuse and deposits are part of the checkout, not an add-on.

FAQ

No. The agent runs in the browser. The guest just scans the QR code at the bar.

No. Every payment has to be approved by the guest with a passkey. Nothing is charged before that, and nothing is charged twice.

Yes. Guests set a per-order limit and decide whether the agent may suggest swaps for sold-out items. Anything beyond that, the agent asks first.

Always straight from the bar’s menu in eventbro. The agent quotes the bar and never does its own maths.

The showcase is built for festival conditions: waits are shown clearly, the basket never changes optimistically, and the status is checked properly after approval.

Yes. Get in touch via the form and we will show you the showcase and discuss rolling it out at your event.

Agentic Commerce
at your event.

Want to show your guests the future of payments and cut queues at the same time? Let’s talk.